What Are the Advantages of Using a Game Aggregator in 2024?

Susan Davis
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According to the game directory SlotCalatog, there are currently more than 23,000 games produced by over 450 game studios. Tens appear about every year and, while smaller studios will be all too happy to gain a new client, top-level players will think twice before striking a direct deal with a new brand or operator.

One hub – thousands of casino games. As a rule, game aggregators establish partnerships with the most demanded game providers in the market, big or small. They continuously expand their offering by following industry trends and changing market requirements.

One-off API integration. To gain access to thousands of casino games, operators need to dedicate technical resources just for one API integration. This saves hundreds (or even thousands) of hours needed for contracting with game studios directly and all subsequent integrations, not to mention the constant technical support of those integrations.

Favorable terms. Aggregators partner with dozens or even hundreds of casino operators at a time. Their high volumes allow them to negotiate lower rates with game studios and negate expensive setup fees from big-name studios. Even though Game Aggregators charge a markup in their monthly fees, the resulting prices for casino operators are still equally or sometimes more attractive compared to working with game providers directly.

New content, no effort. Since game content aggregators are interested in operators making a profit from the games they add, they will update provider game libraries with the latest games. Operators can experiment and see which games fare better with players, as well as mix and match games to find content that appeals specifically to their players.

Unified support center. A Game Aggregator Service Level Agreement (SLA) provides operators with a single entry point for solving absolutely all issues related to game content. The account and developer teams behind the Game Aggregator assist at each step of integration and provide ongoing technical support at a very competent level, simplifying resource and stakeholder management. Aggregator teams will check game provider logs, submit queries to game providers, and maintain any technical nuances that come with each game provider.

Numerous monthly promo campaigns. Game vendors are always vying for prominent positions in online casinos. That is why Aggregator clients receive multiple promotion campaigns from vendors to attract and engage players. Promotions for casino operators can include tournaments where the prize pool is funded by the game studio several times a month and much more. As a single entry point with information about all promo campaigns, the Game Aggregator informs operators about new offers by game providers, helping them navigate and pick the best promos.

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