- Slots come to mind immediately, and rightfully so. One of the most popular games in both online and land-based casino venues, they are inextricably linked with gambling. Video, fruit, 3-, 5-, and 7-reel machines, 3D graphics – the variety is off the charts, and there is a slot to everyone’s tastes out there.
- Although live dealer games are not as common among game providers, there is a segment of the audience that misses the atmosphere of real casinos and appreciates the social aspect. Relevant, high-quality content will help retain this section of players. There are several titans (such as Evolution) who are producing iconic live dealer content that is worth including in a casino portfolio.
- Table games (video poker, roulette, blackjack, baccarat) come in third place. There is a strong and steady audience for these games.
- In contrast to the classic casino games above, casual games (Plinko, Scratch Dice by BGaming) have a straightforward story, vivid graphics, and a minimum of text. These games are growing in ubiquity with younger players, helping to diversify content and engage multiple audience segments.
- Fishing games are a relatively recent type of RNG-based catch-the-fish-type game. Usually, such games are marked either by highly realistic (with true-to-life boats and gear) or more casual graphics. If the operator plans to conquer the Asian and Latin American markets, fishing games are essential.
- Jackpot games are designed to enhance any type of game – whether slots or casual – and fuel the audience’s interest with promotions, activations, and bonuses. Jackpots can be an integral part of games, such as a built-in jackpot win mechanic. Sometimes, they can be set up outside of a single game and encompass multiple game titles or even providers. iGaming brands can organize such promotions if they are available or use the Jackpot Aggregator. Operators can use the tool to test both local and global jackpot campaigns to maximize reach and engagement rates.
- The crash games genre is another popular type of content in Latin America. A relatively new type of game is rapidly gaining traction in the market and the hearts of players.
Keeping track of gaming content that resonates with players can be a challenge.
Individual brands can analyze their data to draw hypotheses and conclusions, but it’s clear that the more data you have, the more precise your gaming picks will be. And that is one of the many things that game providers and aggregators do: they analyze tons of data to be able to advise their operators.
